Plays for the Presidency
Draft
Draft: DR
Definition
FOLLOW, FEED-OFF, THEN PASS. The attempt by a player to feed off the energy of a developing marketplace, innovation or best practice with the intent of overtaking incumbent leaders.
Recast
Recast: RC
Definition
TELL IT ON YOUR TERMS. The reinterpretation of an action, event, information, message or symbol by a player.
The Week of Lies and Smears:
September 11, 2008
Obama Slips on the Lipstick
Drafting is a strategy oft-used by racecar drivers, but it works for Playmakers as well—especially Presidential candidates. Of the many Plays for the Presidency this week, John McCain was doing his best impression of Kyle Busch, Drafting Obama’s message of “change.” In fact, McCain was Drafting close enough that the Obama camp felt the need to remind Americans with a Fiat – a standard strategy for countering Drafters – that he was the candidate who was supposed to personify change in the first place.
For his part, Obama spent the better part of the week running Recasts of what he really meant to say by “lipstick on a pig.” But it was too late. By commenting so vociferously on the story, he gave it legs. No doubt, he would have been better served by running a Pass – or at the minimum a quick Deflect – which would have most likely put the issue to bed a lot sooner.
Of course, these weren’t the only plays run this week by the candidates and their campaigns. Senator Biden ran a Preempt by releasing his financial figures; social conservative-Proxies ran Recasts on Sarah Palin’s lack of Washington resume; and Cornfield ran a play of his own on the McCain camp, Calling them Out for lying about things that are, according to Mike, (and Factcheck.org) irrefutable.
Click on the left for this playmaker''s free podcast, and tune in to XM POTUS (channel 130) on Fridays at 5:30 p.m. EST each week to hear Plays for the Presidency live.
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