SHOW BLOG DESCRIPTION
HIDE BLOG DESCRIPTION
We live and work in a sea of strategy -- influence strategy, in particular. Whether it’s Obama, Oprah, or Ozzy Osbourne, they're all the byproduct of messages, symbols and signs that policymakers, businesspeople and celebrities promote (or hide from) to advance (or defend) their programs, reputations and brands.
But how do you know what plays they're running? How do you crack the code of spin? How do you predict their next move? From the publishers and practitioners of the first system of influence strategy, this blog offers running commentary on who's running plays and why.
SHOW BLOG DESCRIPTION
HIDE BLOG DESCRIPTION
In communication, the S-gens are here. The strategy generation, that is, at the USC Annenberg School for Communication in Los Angeles. No longer for gurus and grey hair, influence strategy is for a new breed of masters-prepared playmakers.
Welcome to the playmaker's classroom blog and JOUR 599, STRATEGIES OF INFLUENCE. It's the first of its kind -- a frontier graduate course based on The Playmaker's Standard and its breakthrough web tools and periodic table of influence. Scroll through the student posts to see how 12 MA-track professionals, pioneers in the discipline of playmaking, are changing today how strategy will be practiced tomorrow.
Course announcement and syllabus.
SHOW BLOG DESCRIPTION
HIDE BLOG DESCRIPTION
Want to know the moves and counter-moves of the 2012 presidential candidates? Economists have game theory. Chemists have the periodic table. So why not politicos?
Welcome to the interactive strategy blog Plays for the Presidency™, created by entrepreneur and author Alan Kelly. First launched at The Politico in April 2007 as a collaborative project with political scholar and consultant Michael Cornfield, Plays for the Presidency is based on the critically acclaimed book from Penguin, The Elements of Influence, and landmark strategy and prediction system, The Playmaker's Standard™.
In this space, Kelly posts his nonpartisan takes, derived from The Standard Table of Influence Strategies, a code-cracking classification system of 25 irreducibly unique "plays" in politics, business and even pop culture. From the subtle Ping of a soft-sounding surrogate to the outrageous Peacock of a desperate dark horse, these are the moves that build a base, outwit a rival, and win elections.
Tune in to SiriusXM satellite radio, POTUS channel 124, at 8:35 a.m. on Fridays, to hear Alan Kelly de-construct the gamesmanship of the 2012 Presidential election with host Tim Farley on "The Morning Briefing."
Click here to e-mail the Playmakers.
SHOW BLOG DESCRIPTION
HIDE BLOG DESCRIPTION
China has always been a market and a maker of strategy. From Sun Tzu to Deng Xiaoping to Lenovo, Chinese strategists have captivated the world. Today, they are leading practitioners of the moves and counter-moves that propel China's many brands, businesses and policies – the influence strategies of Playmaker China.
How will you give meaning and measure to these professionals and their programs? This interactive blog, based on the breakthrough Playmaker's Table of Influence Strategies, depicts and predicts the plays of China's marketers, salespeople, advertisers, management consultants, PR executives, business leaders and politicians.
Posts are contributed by certified consultants of The Playmaker's Standard, LLC and Steven Drake Associates, LLC.
