The Playmaker's Table™

The Playmaker's Table is a carefully organized framework of 25 classified play types, the playmaker's most basic tools and the building blocks of the discipline of playmaking. Each play type bears distinct differences from the others, but unlike the nearly 120 chemical elements of the periodic table, which are physically and precisely unique, play types are more akin to colors on the spectrum of light, visually distinct but ultimately connected to one another. As products of the soft-edged social sciences, the play types of playmaking are a continuum of related concepts, not a collection of unique compounds. (Read More)

The Playmaker's Process™

This is a five-step methodology that helps playmakers sequence and pattern their play action moves. It guides playmakers as they parley and propel their agenda from the glimmer of an idea to the glamour of a marketplace phenomenon, from a competitor's attack to a competitor's defeat.

The Playmaker's Process™ takes the practitioner from (1) the conception of a differentiated idea to (2) the development of a story to (3) the identification of a play sequence to (4) the commencement of play action to (5) counter-measures and back. By necessity, The Playmaker's Process encourages users to check their positions in a continuous circle of steps because a marketplace can change on a playmaker...and playmaking can change a marketplace. (Read More)

Factors at Play™

This piece of The Playmaker's Standard is a quick-reference online resource that lists many, though not all, of the fundamental variables that influence a marketplace and help playmakers fine tune their diagnoses and battle plans. It is a kind of fan to the fog that typically enshrouds strategy and influence and which, when flipped on, clarifies a playmaker's understanding a strategy's purpose in a marketplace. (Read More)