Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
Obama Invokes The Big J.C.
February 2, 2012
At the National Prayer Breakfast yesterday, President Obama cast his controversial legislation on health care and financial reform in the Bible. Said the POTUS: "I pushed Dodd-Frank and health care reform because of Christ [and] tax hikes for rich coincide with Jesus's teachings." (bit.ly/AtGwmV)
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Disco
Disco: DX
Definition
CONCEDE AND PROCEED. The concession or sacrifice by a player of an element of its platform.
You're Right, Kiddo
February 1, 2012
Caving to the suggestion made by a 3-year-old and propelled by a social media movement, British grocer Sainsbury renamed its "Tiger bread" to "Giraffe bread," in light of the fact that the bread's crust appears more like the skin of a giraffe than the skin of a tiger. (tgr.ph/zCOkn8)
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Jam
Jam: JM
Definition
GUM UP THE WORKS. The attempt to disable or disorganize another player's activities or communications.
I See Your Peacock and Raise You a Jam
January 30, 2012
The Occupy D.C. movement's ongoing protest (the act of camping) is being answered by a disabling of activities (the U.S. Park Service police enforing the no camping law). This typical pattern of Playmaker escalation, the Peacock countered by the Jam, is typical in these situations, though often backfires. Are there different plays the Park Service might run? (wapo.st/xlXHfw)
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Peacock
Peacock: PK
Definition
PARADE ABOUT. The unsolicited parading by a player of a novelty to generate attention in a marketplace.
Peacock Tacos
January 27, 2012
Immigration activist group Reform Immigration for America's delivering of 400 tacos to the East Haven mayor is a playful Peacock in action. Designed to call attention to the mayor, the Peacock's intended effect lets the activist group bridge to a more damning play, a Call Out on the mayor for his perceived anti-Hispanic comments.
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Mirror
Mirror: MI
Definition
EXPOSE FACTS. The introduction of facts or information into a marketplace that contradicts another player's position or point of view.
GOP Insiders Hold Newt to Account
January 26, 2012
In what appears to be a calculated attempt to stymie Newt Gingrich, GOP thought-leaders are employing Mirrors en-masse against him. They're forcing the former Speaker to explain a bevy of anti-Reagan statement he's made over the years. (bit.ly/xJKLSw)
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Label
Label: LB
Definition
REDUCE TO A SOUND BITE. A word or phrase, self-given by a player or attributed to another, usually an opponent.
"Pro-Poverty" President?
January 25, 2012
Countering President Obama's populist message during the State of the Union address, Gov. Mitch Daniels (R-IN) employed a Call Out on the President and coined a new Label in the process, casting Obama's policies and rhetoric as "pro-poverty" extremism. (politi.co/xzHoB6)
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Peacock
Peacock: PK
Definition
PARADE ABOUT. The unsolicited parading by a player of a novelty to generate attention in a marketplace.
Paul's Peacock
January 24, 2012
How do stoic Senators employ the most audacious of influence stratagem, the Peacock? Get detained by TSA. (thedc.com/zj1eRO)
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Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
Newt Goes All Out on Reagan
January 23, 2012
Though Newt Gingrich employed multiple influence stratagems during his Meet The Press interview on Sunday (e.g., "Washington establishment" Red Herring, "marriage and Fannie/Freddie" Deflects), his go-to play was the Reagan Screen, invoking everything and anything Gipper-related. (on.msnbc.com/1FdUnR)
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