Pepsi Challenge
This study illustrates representative influence strategies employed by Coke and Pepsi as they famously sparred in the 1970s and 1980s, first with the Pepsi Challenge, and, later, the introduction of "New Coke" in 1985.
Definition
This study illustrates representative influence strategies employed by Coke and Pepsi as they famously sparred in the 1970s and 1980s, first with the Pepsi Challenge, and, later, the introduction of "New Coke" in 1985.