Online Industry Advisories
Whether you're a win-win collaborator, hard-nosed competitor, or a little of both, our family of online Industry Advisories alerts you and your team to the plays you're running...and the plays that are being run on you.
Written by Standard-certified consultants in the style of a heads-up memo, they shorten your time-to-influence by helping you recognize the myriad ploys and postures of competitors, partners and neutral players alike.
Advisories are delivered by e-mail weekly or twice-monthly to client-controlled distribution lists and archived on a private client blog. Each issue contains live links to the Standard Table of Influence Strategies and its clickable flashcards of online case examples, best practices, upsides, downsides, and countermoves.
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Alpha Advisory™
A C-Level Playmaker's Brief
Exclusively for executive-level strategists, the Alpha Advisory offers compact commentary on the plays of the week – the influence strategies that have worked for (or worked against) a client. Written as a bullet point e-mail, it includes analyses of policies, processes and personnel that accelerate or inhibit a client's marketplace position.
Playmaker's Advisory™
Breakdowns and Countermoves for Managers
This Advisory is a must-read for the serious influence strategist. Each issue features an analysis of marketplace play action and recommended countermoves. Written for the managers' eyes only, it describes both what's happening in your industry and the options you and your team might consider.
StrategySnapshot™
Three Plays to Run … ASAP
For strategists with a sense of urgency, StrategySnapshot is our best way to help you move your market today. With news of a breaking play, perhaps that of a rival, Snapshots are issued with story board-style instructions on plays you can run now – typically three suggested stratagems that a client-subscriber may employ alone, in combinations, or a recommended sequence.
Playmaker's QuickTake™
Plays of Your Industry
The Playmaker's QuickTake offers concise analyses of recent notable plays in your industry. Appropriate for broad distribution to client-subscribers and large teams, QuickTake improves your competitive insight, to know more quickly what's happening, what play's are being called, by what player (friend, foe or fence-sitter) and consequences of the ensuing play action.
New Media Advisory™
Plays Beneath the Posts
Who's got a metric for measuring new media? The Playmakers. Using the 25 stratagems of the patent-pending Playmaker's Table, Standard-certified consultants decode the content of your target online media – from megasites to microbloggers.
Whether it's Drudge for the scoop, Facebook for friends, or Twitter for trivia, this specialty Advisory is the first and only way to know what plays are being run in the blogosphere and social media networks – by you, with you, around you, and on you. It's not just about authority and traffic. It's about the influence strategies behind every post, comment, thread, and tweet.
Click here for our pilot study, What's in a Tweet: How Corporations Use Twitter for Competitive Advantage.