How a Subtle Play Can Be Very Poweful

A Ping is often the most misunderstood play on The Playmaker's Table. Just because it resides on the left -- hence making it a low engagement play -- doesn't mean it can't be powerful. Case in point...

Using only a Facebook status update Salesforce.com CEO Marc Benioff this past weekend sparked massive speculation that Salesforce could be reengineering its AppExchange to run standards-based HTML 5 code.

What was Benioff's play? How did he spark such mass speculation?

With a simple Ping : 'Working on salesforce.com's new architecture.'

The lesson is that Pings -- if well run -- can swing the playmaker's pendulum as forcefully as a Bait or a Call Out.

Posted by: John Koval

Photo Credit: idiomsbykids.com