On Twitter!

What's in a Tweet? Plays.

Where are the Playmaker's? On Twitter.

What are they doing? Running plays.

The playmakers recently presented the preliminary findings of a joint study between The Playmaker's Standard and the Carolina Observatory on Corporate Reputation titled What's in a Tweet: How Corporations Use Twitter for Competitive Advantage. (See attached PDF study on the left.)

The study, presented at the general session of the Society for New Communications Research's NewCommForum in San Francisco, demonstrated how corporations use the social media as a driver of influence and strategy management.

What's are the preliminary findings?

• Condition class plays are prevalent but often not immediately apparent
• Plays embedded in linked articles
• Plays are run through pictures
• Lantern are run preemptively
• Disco allow a company to quickly advance a conversation while maintaining credibility
• Attacking plays appear to be out-of-bounds
• Testing and Luring plays are seldom run

What are the main takeaways?

• The second-by-second conversations of Twitter ARE plays
• Companies can effectively -- and cheaply -- drive competitive advantage through Twitter
• Every play has a counterplay, but these are run sparingly
• Playmaking on Twitter is a careful dance

For the full study presentation, click on the PDF on the left.

Posted by: John Koval and Alan Kelly

Photo Credit: 923now.com

For a complete list of all CSR programs, click here. We challenge you to find a program that's not a Red Herring + Screen.

Posted by: John Koval