Definition

Influence Strategy 101

Label

Label

Label: LB

Definition

REDUCE TO A SOUND BITE. A word or phrase, self-given by a player or attributed to another, usually an opponent.

Lantern

Lantern

Lantern: LN

Definition

REVEAL YOUR FLAWS VOLUNTARILY.  The deliberate and preemptive disclosure by a player of its own flaw, mistake or some source of potential embarrassment or controversy.

 

Setting Expectations

Coach Cal Uses the Lantern to Innoculate Himself

Having witnessed three predecessors not live up to the University of Kentucky's high expecations, newly arrived coach John Calipari was quick to employ the Lantern as a strategy to set expectations and freeze UK's tough fans and boosters. 'I'm not the grand poobah or the emperor,' said Calipari during his introductory press conference.

The jovial Calipari -- hailed as a great fit at UK for his ability to schmooze with fans, students, boosters and media -- ran a fair set of plays from the Frame sub-class during his introductory press conference. He Label Kentucky as a 'storied program;' Screen its past successes and the state's blue grass; and self- Labeled his own emotions as 'humble and excited.'

We know that Calipari runs great defensive plays on the court, but we really can't wait to see how he runs defensive plays off of it. How will he respond to the inevitable Call Out on his coaching ability when he makes his first mistake? Get ready to watch him run Recast and Bear Hug when dealing with UK's over-expectant fans.

Posted by: John Koval

Photo Credit: espn.com