Masterclass at USC
Crowd
Crowd: CW
Definition
The attempt by a player to match or adopt an opponent's position in a marketplace or to affiliate with a trend, idea, or issue.
Recast
Recast: RC
Definition
The reinterpretation of an action, event, information, message, or symbol by a player so as to lend support to that player's position or agenda or to neutralize or weaken that of its rival.
McCain-Huckabee Squeeze Play:
April 1, 2008
Political Play Action Map
Throughout the 2008 Republican presidential primary, candidates John McCain and Mitt Romney traded insults and attacks as each vied for the nomination. However, as McCain pulled ahead, Romney was forced to consider his options -- he chose to withdraw from the race in order to unite the Republican Party. After his concession, the Romney/McCain interactions shifted. The two men joined forces to demonstrate the presumptive nominee’s conservatism and to keep Mitt’s political aspirations alive (in the form of a potential VP nomination).
This map depicts the plays these 2 Republican candidates ran against each other as they competed for votes in the primary election, highlighting their transition from pointed attacks to a collaboration against the Democrats.
Post by Nicole Mednick, MA candidate
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