Playmakers Announce New Pricing for StrategyMapper™
Playmakers Announce New Pricing for StrategyMapper™
14-Day Trial of Online Strategy Mapping Tool Available at $29
Washington, D.C., Oct. 27, 2008 – The Playmaker’s Standard, LLC, today announced three-tier pricing for its signature web-based software, StrategyMapper™ (formerly known as Play Action Whiteboard™).
- 14-day trial subscription for $29.00
- 6-month student/faculty subscription for $99.00
- 1-year single-user professional subscription for $399.00, reduced from $575.00
StrategyMapper™ is an easy-to-use market intelligence tool that shortens the “time-to-influence” of decision-makers, particularly of mainstream and social media, by illustrating the underlying influence strategies of competitive marketplaces. Resulting maps help CEOs, marketers, communications and public affairs professionals, salespeople, advertising executives, scholars and politicos depict and predict the patterns, sequences, trends and tendencies of both competitors and collaborators. The result: unparalleled insight into the means and methods that corporations, the media, activists, politicians and governments and others employ to drive agendas, manage conversations and counter criticism. New additions to The Playmaker’s Standard website, www.plays2run.com, also include:
- Play of the Day at-a-glance feature of influence strategies in business, politics and pop culture.
- Playmaker’s Glossary defines the plays, classes, subclasses, and surrogates of the playmaker’s lexicon in an easy-to-print PDF-form.
- Strategy Map Library is an online repository of Influence Strategy Maps™ of seminal moments in influence strategy history, from Dr. Martin Luther King’s “I Have a Dream Speech” to General Motors’ use of influence strategies to revive its corporate reputation and promote the Chevy Volt.
- Improved Playmaker’s blogs, including Playmaker’s Forum, an analysis of the influence strategies of business, politics and pop-culture; and Plays for the Presidency, a non-partisan analysis with XM Radio podcasts of the 2008 Presidential Election.
The Playmaker’s Standard, LLC, based in the Washington, D.C. metro area, is a management consulting and web software services firm specializing in communication and competitive strategy. The company’s work is based on The Elements of Influence, a landmark book by CEO and founder Alan Kelly, which details The Playmaker’s Table, the first periodic table of influence strategy. Kelly writes two blogs: Playmaker’s Forum, a regular deconstruction of spin and strategy in business and pop-culture, and Plays for the Presidency, a non-partisan analysis and XM POTUS 08 iTunes podcast of the moves and counter-moves of the 2008 Presidential Election.
Inquiries:
John Koval Associate, The Playmaker’s Standard
t: (330) 727-2223