You run plays. Plays are run on you. In business, it's what Pepsi does to thwart Coke, and vice versa. In politics, it's what White House strategists do to propel an agenda and win elections. In pop culture, it's what Oprah Winfrey does to build her personal brand and seduce her public audience.
They are Playmakers, and so are you—advancing ideas, seeding marketplace discussions, positioning products, de-positioning competitors, embracing allies, and moving your programs forward.
Chemists have the periodic table of elements. Economists have game theory. Those whose work centers on strategy, positioning, and influence have no framework. That is, until now.
Happenings
April 17, 2008Join us for a free webinar on Playmaking!
Please join us for a 30 - 60 minute webinar on the basics of Playmaking. Session is on Thursday, March 20 at Noon Eastern. Sign Up Now!
April 2, 2008
USC Annenberg School JOUR 599 Blog Now Live!
"Master Class at USC" Blog can be found on plays2run.com. Entries by the students of JOUR 599: Strategies of Influence: Managing Message, Reput... read more
January 13, 2008
USC ANNENBERG ANNOUNCES FIRST-EVER COURSE FOR PLANNING AND MAPPING COMMUNICATION STRATEGY
Students Will Use “Periodic Table of Influence” and Web Tools to Break Down and Prescribe Campaigns of Businesses, Politicians and Pop Stars
October 12, 2007
Plays for the Presidency to Debut on XM Satellite Radio
XM Channel 130, POTUS 08, Friday morning at 8:15 a.m. EST















