Bait (BT)
Play of the Day
Bait: BT
Definition
The overt provocation of an opponent through action or information, usually intended to draw an emotional, rather than rational, response. This play typically compels an opponent to move in the direction of the player - like a bull charging a cape - against its better judgment.
Are We There Yet?
Airlines threaten to cancel flights during inclement weather as an attempt to persuade regulators to be more lenient with new restrictions.
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Playmaker China
A Codecracker's Blog to Influencers and Strategies of the Middle Kingdom
From Sun Tzu to Deng Xiaoping to Lenovo, Chinese strategists have captivated the world. This blog depicts and predicts influence strategies in a multifaceted China and the myriad players who employ them.
Clients and Partners
You run plays. Plays are run on you. In business, it's what Pepsi does to thwart Coke, and vice versa. In politics, it's what White House strategists do to propel an agenda and win elections. In pop culture, it's what Oprah Winfrey does to build her personal brand and seduce her public audience.
They are Playmakers, and so are you — advancing ideas, seeding marketplace discussions, positioning products, de-positioning competitors, embracing allies, and moving your programs forward.
Chemists have the periodic table of elements. Economists have game theory. Those whose work centers on strategy, positioning, and influence have no framework. That is, until now.
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Pepsi Challenge (pdf) |
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