HAPPENINGS

HAPPENINGS

HAPPENINGS

HAPPENINGS

Peacock (PK)

Air New Zealand Staff Bare All

The carrier's staff are shown only in body paint to get flyers' attention for safety videos.

You run plays. Plays are run on you. In business, it's what Pepsi does to thwart Coke, and vice versa. In politics, it's what White House strategists do to propel an agenda and win elections. In pop culture, it's what Oprah Winfrey does to build her personal brand and seduce her public audience.

They are Playmakers, and so are you—advancing ideas, seeding marketplace discussions, positioning products, de-positioning competitors, embracing allies, and moving your programs forward.

Chemists have the periodic table of elements. Economists have game theory. Those whose work centers on strategy, positioning, and influence have no framework. That is, until now.