Dell Computer
“If you’re in the business of running plays – and who isn’t – The Playmaker’s Standard is an essential decision tool for holding back competitors and driving message. We’ve used it, and it works.”
Andy Lark, VP, Global Communications & Marketing
June 11, 2008

Dow Corning Corporation
“By understanding the plays we could run (or that could be run on us), we were able to better analyze what was happening in the external world and anticipate how that might affect us. The workshop exercises are fun and instructive….applying a rational approach to what otherwise might be just intuitive.”
Jan Botz Executive Director, Chief Communications Officer
June 16, 2008

The Wall Street Journal
The Plan Behind That Power Play (subscription required)
Lynne D. Johnson
November 1, 2006

The Measurement Standard
"This is one of those books that eats its way into your brain and, to borrow Apple's tagline (but mangle some grammar), it makes you 'think different.' "
Katie Delahaye Paine
January 16, 2007

The Smart Lemming
"Buy the book; it’s a great marketing read. I consider this a classic that deserves to sit next to my Kotler marketing books."
Lori Grant
December 20, 2006