Products
The Elements of Influence (Paperback)
The Elements of Influence (Paperback): The New Essential System for Managing Competition, Reputation, Brand, and Buzz.
You run plays. Plays are run on you. No matter if you're a play-to-win competitor or a win-win collaborator, in business, politics, or media, The Elements of Influence is your new essential tool to gaining and retaining competitive advantage. It's about Playmaking, the ageless discipline for positioning products, advancing ideas, and influencing discussions.
Visionary strategist Alan Kelly debuts The Playmaker's Standard, a code-cracking lexicon and prediction system of twenty-five irreducibly simple plays. From the subtle Ping to the outrageous Peacock, these are the moves that cross a marketing chasm, build a brand and buzz, defend a reputation, outwit a rival, and seed word-of-mouth.
Told through intuitive illustrations, easy-to-use tables, compelling strategy maps, and memorable case studies, The Elements of Influence describes how CEOs and politicos, marketers and salespeople, PR and public affairs executives, and lobbyists and activists manage and move their agenda.
In praise of The Elements of Influence.
"Kelly is the Bill Walsh of marketing and strategy...An insider's field guide to the ins and outs of positioning warfare." --Geoffrey A. Moore, author of Crossing the Chasm
"The Elements of Influence is a knothole into the war room of every politician on the planet. Read it, and you won't need leaked strategy memos to dope out the plays they're running." -- Michael Cornfield, Ph.D., adjunct professor of political management, George Washington University
"Alan Kelly emerges as one of the most original theorists in years. Shrewd practitioners will use his system while scholars will scientifically test it, far into the future." -- Frank E. Ovaitt, Jr., president and CEO, Institute for Public Relations
"The Playmaker's Standard is the Rosetta Stone of Influence. [It] unlocks the myriad meanings and leanings of mainstream and social media, in boardrooms and battlefields alike." -- Col. Michael Daly, U.S. Marine Corps (Ret.)
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The Elements of Influence (Hardcover)
The Elements of Influence (Hardcover): The New Essential System for Managing Competition, Reputation, Brand, and Buzz.
In praise of The Elements of Influence.
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Standard Table of Influence Strategies Whiteboard Magnet
Perfect for your war-room or brainstorm, this 25 in. x 19 in. whiteboard magnet allows you to bring the Standard Table with you wherever you go. Made of high-quality durable vinyl, the magnet adds structure and semblance to your product pitches, strategic plans, and sales-driven initiatives.
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Code Cracker
The Playmaker's Handbook for Calling and Countering the Plays of Your Marketplace
The discipline of influence strategy is certainly more science than art. And just as chemists have ready-made references to help them remember a particular atomic weight, practitioners of influence strategy now have their own handy reference to call on in tight situations, or when they just can't remember how to counter a Bait.
This high-quality spiral-bound Code Cracker fits nicely into a folder, briefcase, or desk-drawer. The first pages show a full version of the Standard Table of Influence Strategies, and the following pages provide definitions and best-practices for countering a play when one is being run on you.
Code Cracker is available in English-language and German-language versions.
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Playmaker's Pilot Advisory Service
Do you like to try it before you buy it? Consider signing up for a one-month pilot of our family of online Industry Advisories. They alert you and your team to the plays you're running...and the plays that are being run on you.
Written by Standard-certified consultants in the style of a heads-up memo, they shorten your time-to-influence by helping you recognize the myriad ploys and postures of competitors, partners and neutral players alike.
Advisories are delivered by e-mail weekly or twice-monthly to client-controlled distribution lists and archived on a private client blog. Each issue contains live links to the Standard Table of Influence Strategies and its clickable flashcards of online case examples, best practices, upsides, downsides, and countermoves.
The advisory service can include any combination of our four advisories, or can include only one type of advisory, depending on your preferences.
Click here to learn more about our online Industry Advisory service.
Playmaker Long-Sleeve Performance T-Shirt
This long-sleeve t-shirt allows you to sport your Playmaker gear in style. Its evaporative cooling technology made up of 100% microfiber polyester is perfect for outdoor activities. Have a favorite play you'd like to see on the back? Want to see your corporate logo featured with your company's best-run play? We accept custom orders too! Available in sizes M - XL.
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Desktop Reference Card
"What's the definition of a Filter? Is the Preempt a Pressing play or an Attacking play? What's the difference between a Proxy and a Partner?"
The Playmaker's Desktop Reference Card answers these questions and more. It's a high-quality, laminated, 8.5 x 11 reference that you can pin-up on your bulletin board or keep in your desk drawer. The front-side shows The Standard Table of Influence Strategies, and the back-side shows the Playmaker's Glossary replete with plays, definitions, and the easy-to-recognize icons you've come to love!
*Quantity 5, All prices include shipping.
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