Screen
Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
Obama Invokes The Big J.C.
February 2, 2012
At the National Prayer Breakfast yesterday, President Obama cast his controversial legislation on health care and financial reform in the Bible. Said the POTUS: "I pushed Dodd-Frank and health care reform because of Christ [and] tax hikes for rich coincide with Jesus's teachings." (bit.ly/AtGwmV)
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Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
Newt Goes All Out on Reagan
January 23, 2012
Though Newt Gingrich employed multiple influence stratagems during his Meet The Press interview on Sunday (e.g., "Washington establishment" Red Herring, "marriage and Fannie/Freddie" Deflects), his go-to play was the Reagan Screen, invoking everything and anything Gipper-related. (on.msnbc.com/1FdUnR)
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Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
Tebow Mania Continues
January 9, 2012
Following his improbable overtime playoff win, the constant invocation of Tim Tebow's name to anything and everything continues. (tebowing.com/)
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Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
Murdoch Endorses Santorum
January 2, 2012
Media mogul Rupert Murdoch lent his brand to Rick Santorum in endorsing him, calling him the “only candidate with genuine big vision." (nyti.ms/sTGTIO)
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Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
Obama Invokes Teddy
December 6, 2011
President Obama today heads to Osawatomie, Kanasas, to push his for a payroll tax cut compromise and a populist narrative for his re-election campaign. Osawatomie is the same town where Teddy Roosevelt gave his famous "new nationalism" speech that laid out a sweeping progressive agenda for America that challenged his party and the federal government to raise taxes and ensure the welfare of workers. (abcn.ws/uZurVp)
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Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
Conservatives Liken Cain to Thomas
November 1, 2011
Conservatives are rallying around Herman Cain as he battles sexual harassment allegations, likening the attacks on the Republican presidential contender to what they describe as the "high-tech lynching" of another prominent black Republican: Supreme Court Justice Clarence Thomas. (yhoo.it/sKQoJh)
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Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
"Tebowing"
October 28, 2011
The invocation of Tim Tebow, (i.e., running a Screen play on Tim Tebow) is sweeping the nation in the form of the new verb, "To Tebow": (vb) Tebowing - To get down on a knee and start praying, even if everyone else around you is doing something completely different." http://tebowing.com/
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Screen
Screen: SN
Definition
INVOKE PEOPLE, IDEAS OR BRANDS. The attempt by a player to borrow issues, ideas, events or other symbolic references.
Gumbel Invokes Race and Slavery
October 19, 2011
Bryant Gumbel lambasted NBA Commissioner David Stern on HBO Real Sports saying Stern is to blame for the lockout that threatens the season. In addition to the Call Out, Gumbel also invoked race and slavery via the Screen play, likening Stern to "a modern plantation overseer treating NBA men as if they were his boys."
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