Partner
Partner
Partner: PN
Definition
A COEQUAL. A third party aligned with the player but who operates as a coequal. Partners typically receive reciprocal levels of support in pursuit of a common agenda or business purpose.
Au Revoir to the Anglo-French Wars
November 2, 2010
The UK and France have signed treaties agreeing to military co-operation including testing of nuclear warheads.
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Partner
Partner: PN
Definition
A COEQUAL. A third party aligned with the player but who operates as a coequal. Partners typically receive reciprocal levels of support in pursuit of a common agenda or business purpose.
Partners In Publicity
July 23, 2010
In Touch Weekly reports that Kate Gosselin will join Sarah Palin on a camping trip in Alaska. The two, not coincidentally, both have upcoming tv shows on TLC.
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Partner
Partner: PN
Definition
A COEQUAL. A third party aligned with the player but who operates as a coequal. Partners typically receive reciprocal levels of support in pursuit of a common agenda or business purpose.
Peacock
Peacock: PK
Definition
PARADE ABOUT. The unsolicited parading by a player of a novelty to generate attention in a marketplace.
Fried Chicken for the Cure
Susan G. Komen runs a Contentious Peacock
April 27, 2010
It’s no surprise that The National Cancer Institute states that the risk of developing breast cancer increases if you eat a lot of fried food. What is surprising is the partnership between the Susan G. Komen Foundation and KFC.
The Susan G. Komen Foundation ran a bold Peacock when it announced the “Buckets for the Cure” campaign, which will run nationwide until May 23rd. The popular fried chicken chain will donate 50 cents for every bucket that is purchased. This ironic Partnership has many people Calling Out the foundation, saying it’s wrong to work with a fast food company. But Komen will have the last cluck if it reaches the $8.5 million donation goal.
So far, the campaign is off to a good start. In the first week, over $2 million has been donated. Is the KFC-Komen partnership a Ping for the future of cause marketing? We will have to wait and see.
Posted by: Alice Hu
Photo Credit: sfgate.com
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Partner
Partner: PN
Definition
A COEQUAL. A third party aligned with the player but who operates as a coequal. Partners typically receive reciprocal levels of support in pursuit of a common agenda or business purpose.
Political Odd Couple
November 15, 2009
The Rev. Al Sharpton and former House Speaker Newt Gingrich are touring the country to promote education reform with Education Secretary Arne Duncan.
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Partner
A COEQUAL. A third party aligned with the player but who operates as a coequal. Partners typically receive reciprocal levels of support in pursuit of a common agenda or business purpose.
Partner
Partner: PN
Definition
A COEQUAL. A third party aligned with the player but who operates as a coequal. Partners typically receive reciprocal levels of support in pursuit of a common agenda or business purpose.
Playmaking and Persuasion
September 1, 2009
Where Persuasion Meets Influence
Steve Booth-Butterfield of the Grand Persuasion blog has written a thoughtful intro piece about some of our work.
Steve's blog, Grand Persuasion, persuasion for the Pentagon, is an objective forum that melds persuasion theory with military and governmnet case analyses.
If you find our work interesting, I'd recommend you follow Steve too.
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Partner
Partner: PN
Definition
A COEQUAL. A third party aligned with the player but who operates as a coequal. Partners typically receive reciprocal levels of support in pursuit of a common agenda or business purpose.
Odd-Couple: Bubba and W. Stump in Toronto
May 27, 2009
Presidents Bill Clinton and George W. Bush will appear together in Toronto for what is being billed a "conversation," but what most view as a lucrative deal for both.
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Partner
Partner: PN
Definition
A COEQUAL. A third party aligned with the player but who operates as a coequal. Partners typically receive reciprocal levels of support in pursuit of a common agenda or business purpose.
Rabi and Imam Unite
May 21, 2009
At a mosque in NYC yesterday, visible leaders Shamsi Ali and Marc Schneier came together to denounce terrorism.
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