Mirror (MI)
Play of the Day
Mirror: MI
Definition
EXPOSE FACTS. The introduction of facts or information into a marketplace that contradicts another player's position or point of view.
Mark Cuban on Student Loans
Better known for his running of Call Outs and Baits against NBA commissioner David Stern, Dallas Mavericks owner took to his blog this week to write a thoughtful piece decrying the student loan inddustry and out-of-control university tuition. Though aspects of Cuban's signature Call Out were present, the play he overwhelmingly employed was the Mirror, in which Cuban used evidence to contradict common assumptions about the value of education. (bit.ly/JMDR14)
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Plays for the Presidency
Want to know the moves and counter-moves of the 2012 Presidential candidates? Economist have game theory. Chemists have the periodic table. So why not politicos?
Clients and Partners
You run plays. Plays are run on you. In business, it's what Pepsi does to thwart Coke, and vice versa. In politics, it's what White House strategists do to propel an agenda and win elections. In pop culture, it's what Oprah Winfrey does to build her personal brand and seduce her public audience.
They are Playmakers, and so are you — advancing ideas, seeding marketplace discussions, positioning products, de-positioning competitors, embracing allies, and moving your programs forward.
Chemists have the periodic table of elements. Economists have game theory. Those whose work centers on strategy, positioning, and influence have no framework. That is, until now.
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Pepsi Challenge (pdf) |
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